How can you build a brand that appeals to people’s subconscious?
Want to know what it takes to create a world-class brand? We invited the CMO of the world’s leading obstacle course racing company Spartan, Carola Jain, to show you how. Tune in to learn how she helped Spartan build the brand which now boastsmore than a million raving fans.
Listen out for:
- Why is it important to build a brand?
- Content marketing vs Direct Sales marketing – the key difference.
- Authenticity – the surprising role it plays in building a brand.
- How did Spartan use COVID-19 to create a stronger bond with their customers?
Resources:
Geared up for a Spartan race? Check out https://www.spartan.com/
To bring Mindvalley’s ideas to your company check out www.mindvalley.com/superhumans
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About Carola Jain
Carola Jain oversees marketing and brand strategy at Spartan, the world’s leading obstacle course racing company. She is the co-lead behind the global launch of Spartan Women, a female focused platform connecting women in sports and girls from all over the world by promoting camaraderie and empowerment. The community platform has been designed to cross borders, defy stereotypes and share the inspiring stories of women who overcome the challenges of everyday life.
Prior to joining Spartan, Carola spent over 16 years at Interbrand. In her last role as Senior Director, she led Brand Strategy and Analytics in the financial services and non-profit practice, as well as ove Interbrand’s Top 100 Best Global Brands Study.
