“You’re only going to train hard if you have a date on your calendar.”

After building a multimillion-dollar business in college and creating a Wall Street trading firm, Joe de Sena began competing in any extreme sports adventure he could find, testing his mental and physical endurance to the limit. On this live call, Jason Marc Campbell and CEO of Spartan, Joe de Sena talk about how he created one of the world’s top lifestyle brands for crazy athletes who call themselves Spartans. Learn more about how this man thinks and the principles behind the creation of such a large movement.

Listen out for:

  • The fascinating story of how Spartan started.
  • How Spartan pivoted after Coronavirus. 
  • The story of how Joe made an empire.
  • Joe’s first employee’s side of the story.
  • The reason that keeps Joe going.


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About Joe De Sena

Joe De Sena is the founder and CEO of Spartan, the world’s largest obstacle race and endurance brand with over 170 events in 25+ countries, one million-plus global participants, key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products. De Sena is also the New York Times Best Selling Author of “Spartan Up,” “Spartan Fit,” and his recently released third book, “The Spartan Way.” 

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The Mindvalley Podcast aims to bring to you the greatest teachers and thought leaders on the planet to discuss the world's most powerful ideas in personal growth for mind, body, spirit, and work.

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