‘The company owns its brand…but the public owns its reputation.’
Has the coronavirus pandemic put your reputation as a company at stake?
When relationships are critical to your business, your reputation is one of the most important assets you manage. In today’s Superhumans at Work podcast, we’re joined by Bill Coletti – a highly experienced and sought-after reputation management strategist and speaker. Get ready for a deep dive session into the process of building brand affinity and an unshakable reputation!
Listen out for:
- The 4 A’s of Reputation Excellence Framework for business success.
- How to earn the benefit of the doubt BEFORE a crisis hits.
- The importance of being Proactive vs. Reactive.
- The difference between your Brand and your Reputation and how to protect it.
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Mentions:
Interested in taking a deeper dive into Bill’s book Critical Moments: The New Mindset of Reputation Management? Click the link below to grab your copy –
https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management-ebook/dp/B0757WXH8Z
Want to bring in ideas from Mindvalley into your company ? Reach out to us on www.mindvalley.com/superhumans
About Bill Coletti
Bill Coletti, Founder and CEO of Kith, is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management.
Bill has more than 25 years of experience managing and flourishing through high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and winning political campaigns too.
