The future of marketing isn’t about attracting customers…it’s about attracting FANS.
There’s a seismic shift in marketing coming in the 2020s. People are becoming overwhelmed by nonstop superficial online communication, they want more – true human connection. When you can build that, you no longer have customers…you have raving fans.
Listen out for:
- The surprising thing that happens at puberty (besides the obvious) that made you a lifelong fan of the teams, brands and bands you still love today
- Why building a customer community is crucial to your future success
- The Neuroscience of ‘The 4 Levels of Proximity’ and how to leverage it to build true human connection
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About David Meerman Scott…
David Meerman Scott is a top marketing speaker who inspires transformation in people and their businesses around the world. David has an uncanny ability to spot marketing trends years before they hit the mainstream.
David is the author of 11 books including the international best-seller, “The New Rules of Marketing and PR”, which predicted the rise of content marketing and has sold over 400,000 copies worldwide.
His newest book, “Fanocracy: Turning Fans into Customers and Customers into Fans” (written with his daughter Reiko) is generating buzz around the world. Grab your copy here – https://www.fanocracy.com/