“Brands have the potential to move humanity forward by creating new identities for human beings to step into.”

Have you ever wondered how to create an incredible brand that really sticks? In this episode, Jeffrey Perlman, former CMO of Zumba and the master of branding, joins Jason Campbell on Superhumans at Work to share the key elements behind any transformational brand.

Listen out for:

  • Jeffrey’s career journey (including the creation of the fitness-superhouse – ZUMBA)
  • Defining branding.
  • The 3 Core Types of Brands.
  • The key to creating your own personal brand.


  • Subscribe to Mindvalley All Access to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community here 👉 https://go.mindvalley.com/superhuman 

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About Jeffrey Perlman

Jeffrey Perlman is a brand-building strategist and master of branding strategy. He is the former global CMO at Zumba Fitness and was instrumental in growing Zumba from a small direct response company in 2006, to the largest branded fitness program in the world in 2014 – serving 15 million weekly class participants in 186 countries. Under his watch, the company grew to become Inc. Magazine’s Company of the Year in 2012 with a valuation of $550 million. But Jeffrey left his active role at Zumba in 2014 to find new ways to create impact. He joined Mindvalley in 2017 and since then it has doubled in sales every year and the brand is now the fastest-growing personal development brand in the world.



The Mindvalley Podcast aims to bring to you the greatest teachers and thought leaders on the planet to discuss the world's most powerful ideas in personal growth for mind, body, spirit, and work.

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